Social Media Marketing
Social Content Calendar
Posting reactively produces a feed about the company. A calendar produces a feed about the customer, with room for the occasional timely post.
- Engagement
- Included in the social retainer.
- Outcomes tracked
- Publishing consistencyEngagement rateEnquiry volume
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Three to four content pillars
- Monthly calendar with captions and assets
- Approval workflow with your team
- Batch production schedule
- Reactive slot for timely posts
- Monthly review against the plan
In detail
Who it suits, and how it works.
Best fit
Teams that post reactively and want a predictable schedule they can review before it goes live.
Planned, with room to react
The calendar is approved a month ahead but keeps a weekly slot for timely content. Fully locked calendars feel stale; fully reactive ones feel random.
Approvals without delays
One named approver and a fixed review day. Committee approval is the most common reason content calendars slip by a week.
Questions
Before you commit.
- How far ahead do you plan?
- One month, approved by the twentieth of the previous month, with space reserved for reactive content.
- How much input do we need to give?
- One thirty-minute call per month plus approvals. Footage and product news help but are not mandatory.
More within Social Media Marketing
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A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.