Social Media Marketing
Posting daily is not a strategy. A small number of formats repeated with discipline outperforms a feed of unrelated announcements, and it is far easier to sustain.
- Engagement
- Monthly retainer by platform count and content volume.
- Reported on
- Reach and savesProfile visitsFollower growth qualityInbound DMs and enquiries
Scope
What this service covers.
Every item below is delivered by us, not outsourced to an unnamed subcontractor. Scope is agreed in writing before work starts.
- Content pillar and format strategy
- Monthly content calendar and approvals
- Copywriting and design for each format
- Short-form video scripts and editing direction
- Publishing and scheduling
- Comment and DM response guidelines
- Community and influencer coordination
- Monthly performance review
In detail
Social Media Marketing, in practice.
What the work involves, who it suits and what changes once it is running.
Who this is for
Businesses with a feed that has become a noticeboard of company announcements, founders who post sporadically and want a system, and brands whose competitors are visibly more present in the feed their buyers scroll.
Why social output stalls
The usual failure is treating each platform as a separate job. One idea should become a carousel, a fifteen-second video and a text post, produced in a single batch. Businesses that create content per platform run out of capacity within two months.
The second failure is measuring likes. Saves, shares and profile visits predict enquiries; a like does not.
What changes in the first 90 days
Month one: pillars, tone and a calendar approved a month ahead. Month two: batch production and publishing with community management switched on. Month three: review against saves, profile visits and enquiries, then cut the formats that are not working rather than adding more.
Specialisms
Go deeper on one piece.
Instagram Management
A feed with a job, not a gallery of announcements.
DetailsLinkedIn Marketing
Credibility with the people who sign contracts.
DetailsShort-Form Video
Scripts, hooks and edits for reels, shorts and TikTok.
DetailsCommunity Management
Replies, DMs and comments handled with a clear voice.
DetailsSocial Content Calendar
A month planned before it starts.
DetailsHow we run it
The operating sequence.
The same four stages every engagement moves through, with a decision point between each.
Define
Three to four content pillars tied to what buyers ask before purchasing, not to company news.
Produce
Batch production with a calendar that leaves room for reactive posts.
Distribute
Adapt one idea across formats instead of creating separate content for each platform.
Review
Monthly review of saves, shares and profile visits, not vanity likes.
Deliverables
What you actually receive.
- Content pillars and tone guide
- Monthly calendar and assets
- Published and scheduled posts
- Monthly performance summary
Reporting
Numbers we are judged on.
Reporting is written, not just a dashboard link. Each month we state what changed, what it cost and what we are doing next.
- Reach and saves
- Profile visits
- Follower growth quality
- Inbound DMs and enquiries
Questions
Before you commit.
- Which platforms do you manage?
- Instagram, LinkedIn, Facebook, YouTube Shorts and X. We recommend focusing on two rather than spreading thin across five.
- Do you need access to our accounts?
- We work through your Meta Business Suite and scheduling tools with role-based access, never personal passwords.
- How do we measure social media success?
- Against a business metric: enquiries, profile visits that lead to site sessions, or saves and shares if awareness is the goal.
Works well with
All marketing servicesMeta Ads
Facebook and Instagram campaigns built around qualified enquiries, not impressions.
View serviceGoogle Ads
Search, Shopping and Performance Max campaigns for people already looking to buy.
View serviceSearch Engine Optimisation
Technical foundations, content structure and authority building that compound.
View serviceNext step
Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.