Google Ads
Google Search Ads
Search is the highest-intent inventory available. It is also where broad match quietly spends your budget on research queries.
- Engagement
- Monthly management fee by spend tier.
- Outcomes tracked
- Cost per acquisitionConversion rateWasted spend recovered
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Intent-tiered campaign and ad group structure
- Keyword research with match type discipline
- Responsive search ads with pinned variants
- Sitelinks, callouts and structured snippets
- Weekly search term and negative review
- Landing page alignment per ad group
In detail
Who it suits, and how it works.
Best fit
Businesses with proven search demand and a page that can convert a click into an enquiry or sale.
Structure by intent
Buying, comparing and researching queries deserve separate budgets and separate pages. Mixing them in one ad group forces a single message to serve three states of mind.
The weekly discipline
Search terms are reviewed weekly, not monthly. New negatives are added to a shared list at account level so a wasted query is excluded everywhere at once, and brand traffic is separated to keep reporting honest.
Questions
Before you commit.
- Is broad match worth using?
- Only with strong conversion data and aggressive negatives. Otherwise phrase and exact keep spend predictable.
- How long before we see results?
- Search responds within days of correct tracking, though stable cost per acquisition takes two to four weeks of optimisation.
More within Google Ads
View Google AdsShopping Campaigns
Product feeds tuned so the right items show for the right queries.
ViewPerformance Max
Automated campaigns kept honest with exclusions and feeds.
ViewDisplay and Video Remarketing
Re-engagement across Display, YouTube and Gmail.
ViewPPC Audit
A written diagnosis of where the account is losing money.
ViewNext step
Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.