Google Ads
Display and Video Remarketing
Remarketing is often the cheapest conversion available, and the easiest to ruin with frequency. The first three exposures do the work.
- Engagement
- Included in the Google Ads retainer.
- Outcomes tracked
- Assisted conversionsCost per re-engagementFrequency
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Audience build from GA4 and Ads tags
- Segmentation by page depth and recency
- Display and YouTube creative sets
- Frequency capping and exclusion rules
- Dynamic remarketing for catalogues
- View-through and assisted conversion reporting
In detail
Who it suits, and how it works.
Best fit
Businesses with enough traffic to build audiences of a few thousand, and a considered purchase that benefits from repetition.
Sequenced, not repeated
A first exposure should introduce the problem, the second should show proof and the third can carry the offer. Rotating creative across a sequence keeps frequency useful instead of irritating.
Excluding the converted
The most common waste is showing acquisition ads to people who already bought. We maintain exclusion audiences from purchase and enquiry events so budget stays on open opportunities.
Questions
Before you commit.
- Why does remarketing get expensive?
- Usually audience saturation or missing exclusions. Capping frequency and removing converters fixes most of it.
- Do we need video for YouTube remarketing?
- A short 15-second cut is enough to start. It is usually assembled from existing product or founder footage.
More within Google Ads
View Google AdsGoogle Search Ads
Text campaigns built around buying intent, not broad keywords.
ViewShopping Campaigns
Product feeds tuned so the right items show for the right queries.
ViewPerformance Max
Automated campaigns kept honest with exclusions and feeds.
ViewPPC Audit
A written diagnosis of where the account is losing money.
ViewNext step
Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.