Email and WhatsApp Marketing
Newsletter Programme
A newsletter is a habit. Pick one format, one day and one length, and keep it. Changing the format every month resets the habit.
- Engagement
- Monthly retainer per issue.
- Outcomes tracked
- Open rateClick rateReplies and enquiries
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Format and section design
- Cadence and send-day selection
- Writing and design per issue
- Subject line testing
- List segmentation by engagement
- Monthly open, click and reply reporting
In detail
Who it suits, and how it works.
Best fit
Businesses with a list they mail irregularly, or a newsletter nobody opens because it repeats company news.
A format people expect
Fixed sections, a fixed day and a consistent length. Predictability is what turns a send into a habit, and changing format monthly resets that habit.
What counts as success
Opens are a diagnostic, clicks are interest, replies are demand. We report all three and treat replies as the metric that predicts revenue.
Questions
Before you commit.
- How often should we send?
- Fortnightly is the sweet spot for most businesses. Weekly works only if the content is genuinely new each time.
- Should we include offers?
- Occasionally and clearly marked. A feed of discounts trains people to wait rather than buy.
More within Email and WhatsApp Marketing
View Email and WhatsApp MarketingEmail Automation Flows
Sequences that earn revenue while nobody is working.
ViewWhatsApp Business API
Official messaging for orders, updates and support.
ViewEmail Deliverability
Getting into the inbox before worrying about the subject line.
ViewList Growth
Capture that converts traffic into an owned audience.
ViewNext step
Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.