Analytics and Tracking
Server-Side Tracking
Browser tracking loses a growing share of events. Sending them from your server restores accuracy and gives you control over what leaves your infrastructure.
- Engagement
- Implementation fee plus hosting at cost.
- Outcomes tracked
- Event match rateAttribution accuracyCost per acquisition reliability
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Server-side container deployment
- Event forwarding to GA4 and ad platforms
- Deduplication with browser events
- First-party domain configuration
- Consent enforcement before forwarding
- Latency and delivery monitoring
In detail
Who it suits, and how it works.
Best fit
Advertisers losing conversion signal to browser restrictions, or teams wanting tighter control over what data leaves the site.
Accuracy without double counting
Server events run alongside browser tags, deduplicated by a shared event identifier. That combination recovers coverage without inflating conversions.
Consent enforced at source
Nothing is forwarded until consent allows it, and the logic lives in one place. That is easier to audit than scattered tag conditions.
Questions
Before you commit.
- Is server-side tracking compliant?
- It can be more compliant, because consent is enforced at the source. Implementation still needs a documented consent policy.
- Does it replace the browser tag?
- No. The best setup runs both and deduplicates, so coverage stays high without double counting.
More within Analytics and Tracking
View Analytics and TrackingGA4 Setup and Migration
A property configured around your funnel, not the default reports.
ViewConversion Tracking
Every form, call and message counted separately.
ViewReporting Dashboards
One screen per audience, with definitions people trust.
ViewConsent and Privacy Setup
Compliant measurement without losing all your signal.
ViewNext step
Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.