Analytics and Tracking
Conversion Tracking
If a phone call and a form fill both count as one conversion, paid channels cannot be judged and the algorithm optimises for the wrong thing.
- Engagement
- Fixed fee per platform set.
- Outcomes tracked
- Conversion coverageCost per acquisitionChannel comparison accuracy
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Conversion inventory and definitions
- Form and thank-you page tracking
- Call tracking and click-to-call events
- WhatsApp and chat event capture
- Offline conversion import from CRM
- Cross-platform validation
In detail
Who it suits, and how it works.
Best fit
Businesses where a form fill, a call and a WhatsApp message are all counted as the same conversion.
Separate the actions
Each enquiry type gets its own event and value, so channels can be compared on the leads they actually produce rather than a blended total.
Close the loop with sales
Importing closed deals back into the ad platforms lets bidding optimise toward revenue. Without it, the algorithm learns from form fills that never became customers.
Questions
Before you commit.
- Should we import offline conversions?
- If your sales cycle extends beyond the website, yes. Otherwise platforms optimise for raw leads rather than closed business.
- How do we stop double counting?
- One conversion definition per business event, with deduplication keys where multiple systems report the same action.
More within Analytics and Tracking
View Analytics and TrackingGA4 Setup and Migration
A property configured around your funnel, not the default reports.
ViewServer-Side Tracking
Signal quality that survives ad blockers and browser limits.
ViewReporting Dashboards
One screen per audience, with definitions people trust.
ViewConsent and Privacy Setup
Compliant measurement without losing all your signal.
ViewNext step
Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.