Local SEO and Google Business Profile
Citations and NAP Consistency
Inconsistent hours or an old phone number across directories quietly costs you the map pack, because the conflicting data reduces confidence.
- Engagement
- Fixed setup, with annual monitoring.
- Outcomes tracked
- Citation accuracyDirectory coverageMap pack stability
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Core directory audit and cleanup
- NAP consistency across aggregators
- Industry and association listings
- Duplicate listing suppression
- Category alignment across directories
- Quarterly consistency monitoring
In detail
Who it suits, and how it works.
Best fit
Businesses that moved, changed numbers, rebranded, or have several half-complete directory listings.
One record, everywhere
Name, address, phone, hours and categories aligned across the directories search engines cross-reference. Divergence reduces confidence in the listing and costs map visibility.
Cleanup before creation
New listings built on top of duplicates make the problem worse. We audit, merge or suppress duplicates first, then extend coverage to industry and association directories.
Questions
Before you commit.
- How many citations do we need?
- A correct core set of twenty to thirty directories matters more than hundreds of low-quality listings.
- Do citations still matter?
- Less for direct ranking lift than for trust, but inconsistent data actively harms local performance.
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ViewNext step
Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.